Usability and SEO, p. 3

Clean, uncluttered design
For some people, nothing is more frustrating than arriving at a site and not having a clue what to do next or where to go. They usually leave as fast as they came too! For that reason, avoid putting heavily animated graphics, background music or Flash movies in any part of your site. What’s more, most search engines today penalize websites that make a heavy use of animated graphics or Flash movies, since they cannot read them or understand them. It's then impossible for them to rank or index them.

A clean and uncluttered design usually wins hands down. The most simple and ‘clean’ websites are usually the ones that are visited the most, since many people seem to know they will find what it is they are looking for, and they usually come back often too.

Conclusion
You are investing a lot of time, energy, resources and money in your website. Make sure you maximize all of your investments in keeping them on your site for as long as you possibly can. Once they have bought from you, and if they liked the experience, statistics prove they will come back.

Give them a reason or two to come back. Offer them a free weekly or monthly newsletter in which you will talk of the subjects that interests them. Another way to create a lot of interest is to regularly write ‘How To’ articles, similar to this one. Most people are usually interested in learning more, and the Internet is the perfect place for this.

Make your website THEIR focal point of interest by offering your visitors what truly interests them and you will largely increase your chances of success.

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